Below are some of my favorite business resources, both free and paid.  All of these are tools, I believe, are highly valuable in building your business. 

​​Disclaimer: Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you! I have experience with all of these resources, and I recommend them because I find them useful, not because of the small commissions I make should you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

Starting a business takes a great deal of time and energy. There are so many steps to keep track of, so many things to do and sometimes it just feels like you don't know where to start or what to do next. But having the right tools in your tool box can really help alleviate the stress, keep you organized and help you stay on top of everything. Here's my list of favorite resources and tools to stay on top of my business and make sure nothing falls through the cracks!

The first place to start looking for small business resource is

Starting Your Business

Why filing for an LLC is a great idea: Solopreneurs and LLCs: Why They Make a Great Match

Applying for your Federal Employee Identification Number (FEIN): IRS

State Resources: IRS State Website Listing

Your Secretary of State website: List of SOS sites by State

Customer Experience

Measure customer satisfaction with Net Promoter Score (NPS): Net Promoter

Client Experience Journey Worksheet: Worksheet

My Software Toolkit

CRM & Project Management: 17hats

Newsletter Platform: Flodesk

Website Builder:

Domain Hosting: Godaddy

Website Analytics: Google Analytics

Website Traffic & Search Analytics: Google Webmasters

Phone Service: Godaddy SmartLine

To-Do lists & Organization: Clickup

Data analysis & visualization: Tableau

Courses & Worksheets: Podia

Survey Creation: JotForm

Digital Design Tool: Canva

Print Design Tool: Canva Print

Downloadables & Courses


There is so much about SEO out there, and so much of it is conflicting! How do you cut through the clutter, confusing information and get a clean, simple plan? I've got you! Here is a simple checklist with easy to follow steps and explanations to boost your local SEO. No long winded paragraphs to wade through, just a simple, organized checklist that you can check off as you go to make sure your small business can rank locally.


Kat's SEO Improvement Checklist is so valuable! Clearly lays out (in normal, clear language!) steps to take and tasks to ensure your website is optimized. Thorough, clear & comprehensive guide & I love the concept of a checklist so I can keep track of every element I've worked on! Love it, thanks Kat!

— Taylor