Hi there! Welcome to my online home. My name is Kat and this site is my journey of "solopreneurship". I'm a photographer, a marketer, a data analyst and a small business process consultant and I'm here to share my story, struggles and successes!
I've worked in Marketing and Data Analytics for over a decade. Throughout that same decade I've also run my own photography business in Columbia, MO. In recent years I've worked with my husband as he's started his own business providing IT support to local small businesses.
My husband and I live in the heart of Missouri where we have built our lives. Recently we added a new furry family member to our home! Our puppy Kai!
I hope my struggles, lessons and successes as I continue to learn help others with their own business adventure!
I'm passionate about data, processes, photography, branding and learning to run a business efficiently and effectively. And about helping other business owners do the same.
Curious about my photography business? Check out the website www.katfourphoto.com.
Photo Credit: RetroHawk Productions
As business owners we are all learning, growing and struggling!
RESOURCES & SOFTWARE TOOLKIT
Here you will find some of my favorite business resources. Some are entirely free, while others are paid. Many of these are tools I use in my own business. Some are things I've created after years of working through my own processes.
Disclaimer: Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you! I have experience with all of these resources, and I recommend them because I find them useful, not because of the small commissions I make should you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.
Starting a business takes a great deal of time and energy. There are so many steps to keep track of, so many things to do and sometimes it just feels like you don't know where to start or what to do next. But having the right tools in your tool box can really help alleviate the stress, keep you organized and help you stay on top of everything. Here's my list of favorite resources and tools to stay on top of my business and make sure nothing falls through the cracks!
The first place to start looking for small business resource is https://www.sba.gov/.
Starting Your Business
Why filing for an LLC is a great idea: Solopreneurs and LLCs: Why They Make a Great Match
Applying for your Federal Employee Identification Number (FEIN): IRS
State Resources: IRS State Website Listing
Your Secretary of State website: List of SOS sites by State
Measure customer satisfaction with Net Promoter Score (NPS): Net Promoter
Client Experience Journey Worksheet: Worksheet
My Software Toolkit
CRM & Project Management: 17hats
Newsletter Platform: Flodesk
Website Builder: Wix.com
Domain Hosting: Godaddy
Website Analytics: Google Analytics
Website Traffic & Search Analytics: Google Webmasters
Phone Service: Godaddy SmartLine
To-Do lists & Organization: Clickup
Data analysis & visualization: Tableau
Survey Creation: JotForm
Digital Design Tool: Canva
Print Design Tool: Canva Print
Photography Suite: Adobe Photography Plan
Stock Photography (though I prefer to take as many of my own photos as possible): Adobe Stock