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Small Business Consulting

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About Me

Hi there! Welcome to my online home. My name is Kat and this site is my journey of "solopreneurship".  I'm a photographer, a marketer, a data analyst and a small business process consultant and I'm here to share my story, struggles and successes!

I've worked in Marketing and Data Analytics for over a decade. Throughout that same decade I've also run my own photography business in Columbia, MO. In recent years I've worked with my husband as he's started his own business providing IT support to local small businesses.

My husband and I live in the heart of Missouri where we have built our lives. Recently we added a new furry family member to our home! Our puppy Kai!

I hope my struggles, lessons and successes as I continue to learn help others with their own business adventure!

I'm passionate about data, processes, photography, branding and learning to run a business efficiently and effectively. And about helping other business owners do the same.

Curious about my photography business? Check out the website www.katfourphoto.com.

Photo Credit: RetroHawk Productions

WELCOME!

As business owners we are all learning, growing and struggling!

RESOURCES & SOFTWARE TOOLKIT

Here you will find some of my favorite business resources. Some are entirely free, while others are paid. Many of these are tools I use in my own business. Some are things I've created after years of working through my own processes.

​​Disclaimer: Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you! I have experience with all of these resources, and I recommend them because I find them useful, not because of the small commissions I make should you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

Starting a business takes a great deal of time and energy. There are so many steps to keep track of, so many things to do and sometimes it just feels like you don't know where to start or what to do next. But having the right tools in your tool box can really help alleviate the stress, keep you organized and help you stay on top of everything. Here's my list of favorite resources and tools to stay on top of my business and make sure nothing falls through the cracks!

The first place to start looking for small business resource is https://www.sba.gov/.

Starting Your Business

Why filing for an LLC is a great idea: Solopreneurs and LLCs: Why They Make a Great Match

Applying for your Federal Employee Identification Number (FEIN): IRS

State Resources: IRS State Website Listing

Your Secretary of State website: List of SOS sites by State

Customer Experience

Measure customer satisfaction with Net Promoter Score (NPS): Net Promoter

Client Experience Journey Worksheet: Worksheet

My Software Toolkit

CRM & Project Management: 17hats

Newsletter Platform: Flodesk

Website Builder: Wix.com

Domain Hosting: Godaddy

Website Analytics: Google Analytics

Website Traffic & Search Analytics: Google Webmasters

Phone Service: Godaddy SmartLine

To-Do lists & Organization: Clickup

Data analysis & visualization: Tableau

Video Creation: Animoto.com

Survey Creation: JotForm

Digital Design Tool: Canva

Print Design Tool: Canva Print

Photography Suite: Adobe Photography Plan

Stock Photography (though I prefer to take as many of my own photos as possible): Adobe Stock

© Copyright Kat Merriman 2022

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